The social media campaign by Gen Z creatives

Casta Diva’s Gen Z creatives have produced the Red Flag social media campaign We often hear that this generation is different, too digital and unable to engage with others. With this format, we want to show that bringing generations together can create valuable content. The 2025 season will feature leading figures from the world of […]

Casta Diva Group is targeting Gen Z

Casta Diva Group is targeting Gen Z Introducing GenZ Pact, a programme of initiatives designed to empower young people and foster dialogue between customers and the target audience of the future Casta Diva Group (CDG:IM), Italy’s leading provider of live communication (events) and advertising film production, is launching GenZ Pact, a programme of initiatives designed […]

What is the GenZ Pact?

What is the GenZ Pact? https://vimeo.com/1072226537/476018793a?share=copy Casta Diva Group (CDG:IM), Italy’s leading provider of live communication (events) and advertising film production, is launching GenZ Pact, a programme of initiatives designed to support young people from Generation Z – those born between 1997 and 2012. A generation that has grown up with a smartphone in hand […]