WOMEN’S RIGHTS DESERVE ATTENTION. WE GAVE THEM OURS.
As a company committed to ESG values, on International Women’s Rights Day we chose to shine a light on the rights that are still waiting to be fully recognized — from equal pay to safety on the streets, from social representation to the freedom of self-determination.
We did it at the heart of city life, in a local Milan market, by handing out free shopping bags printed with bold, thought-provoking messages. We brought awareness into a public space, part of everyday life, to remind everyone that women’s rights should be just as ordinary and undeniable.
We believe in communication that’s tangible — the kind that leaves a mark, sparks awareness, and drives change. Join us and help amplify the message.
A miniskirt is not an invitation.
Every woman should have the right to wear whatever she wants without being harassed.
According to an ISTAT survey, 39.3% of Italians believe that dressing less provocatively is necessary to avoid sexual violence.
NO means NO, in every language.
Every woman should have the right to be heard and respected.
According to Amnesty International, only 12 EU countries define rape based on the absence of consent (2023 data). Italy is still not one of them.
Freedom should have no curfew.
Every woman should have the right to walk the streets at night without fear.
And yet, 68% of women in Europe avoid going out after dark because they’re afraid of being attacked (UN data, 2023).
Equal work deserves equal pay.
Every woman should have the right to earn the same as a man.
But pay is still unequal: in Italy, women earn on average 14.9% less than men. Across Europe, the gap is 13%. According to the World Economic Forum (2023), it will take another 132 years to close the gap worldwide.
Talent has no gender, and neither should a career.
Every woman should have the right to rise to top positions.
Yet in Italy, only 28% of company executives are women (Censis, 2023).
There are no “women’s duties”, only stereotypes.
Every woman should have the right to choose her path, just like any man.
And yet, in Italy 72% of people still believe a woman’s primary role is to take care of her family (Eurobarometer, 2023).
