Silver and Bronze Lion to “Flights”
by Casta Diva Buenos Aires
at Cannes 2016

June 22, 2016

Casta Diva Group makes its presence known at the 2016 Cannes Lions International Festival of Creativity with a Silver Lion in the Print&Publishing- Media&Publications and a Bronze Lion in the Use of Ambient Outdoor category for “Flights”.
Produced by Casta Diva Buenos Aires for El Cronista Comercial (agency Grey Argentina, and directed by Marcelo Szechtman), “Flights” makes economics and the economy come alive for people who lack expertise in the subject.
El Cronista Comercial, Argentina’s principal financial newspaper, invited the followers of its new Facebook profile to an airport just outside Buenos Aires.

Here, El Cronista Comercial let the people enjoy an aerobatic flight at 15,000 feet that provided a metaphor for the highs and lows of interest rates, exchange rates and share prices, helping to make the unfolding of the 2001 Argentine financial crisis, the 2012 Greek default and the bursting of the dotcom bubble in 2000 all more comprehensible to the ‘newbies’ present.
The succession of aerobatics, designed to reflect real economic trends, also generated in the audience the same adrenalin that courses through the veins of those who work daily in the financial markets.