Second Lion for Casta Diva Group.
Bronze in PR category – Events & Experiential

June 24, 2015

“Hearing Hands” – the video produced by Dinamo Istanbul (part of the Casta Diva Group) for Samsung Turkey (agency, Leo Burnett Istanbul) – confirms its position as the media event of the year by winning yet another Bronze Lion, this time in the PR category – Events & Experiential.

“We are proud to have contributed to the production of this video”, declare Andrea De Micheli and Luca Oddo, CEO and President respectively of Casta Diva Group. “From the moment it went online on social media it became an international PR event;  in a very short time it clocked up ten million views, in Turkey it prompted a parliamentary debate about the rights of the hearing impaired and of handicapped people in general and it was picked up by the world’s press, from the Inquisitor to the Huffington Post, from the Daily Mail to Time magazine, from the Corriere della Sera to Panorama, to name but a few, as well as being the lead story for several  days on all Turkish media.”