Casta Diva Group wins the “Mobius” with Hearing Hands as Best Social Media Marketing Campaign
January 16, 2016
A resounding success opens 2016 for Casta Diva Group. The Hearing Hands project, produced by Dinamo Istanbul (Casta Diva Group’s Turkish office) for Leo Burnett Istanbul, has just won its 25th prize in less than a year: the highly prestigious Mobius Award in the category of Social Media Marketing (Services).
The Mobius Award was established in 1971 in Chicago as part of the U.S. Television and Radio Commercials Festival. In 2001 the competition was passed over to the management of Lee. W. Gluckman Jnr. and based in Redondo Beach, California.
Every year the competition rewards excellence in the sector of communication, divided into eighteen different categories: Brand Identity, Branded Content/Entertainment, Brochure/Book, Cinema/In-Flight, Digital – Mobile, Digital – Online, Direct, Guerilla / Ambush Marketing, Integrated Campaign, Online Commercials, Outdoor/Out-of-Home, Package Design & Redesign, Point-of-Purchase, Print, Radio, Social Media Marketing, Spec Advertising and Television.
