Concrete actions for November 25th.
Casta Diva strongly believes that respect and inclusion are essential to building a better workplace. We are committed to promoting equality and empowering everyone to stand against all forms of gender-based violence.
Change begins within our company.
And every step – no matter how small or big – contributes to building a future where fighting for rights and equality is no longer needed.
For this reason, we have decided to actively support several initiatives.
DONNEXSTRADA, 2023 CAMPAIGN.
Casta Diva has chosen to take meaningful action against gender-based violence by supporting the DONNEXSTRADA project. The Group’s offices have been transformed into “Punti Viola” (Purple Points), safe places where women and anyone in fear or danger can find refuge and assistance.
On November 25, 2023, our company announced this initiative through a press campaign across several media outlets, including ELLE.
Furthermore, during the evening at Blue Note, the audience was introduced to the campaign and given a whistle as a gift, representing the DONNEXSTRADA project and serving as a tool to attract attention in case of danger in public spaces.
In a world that fails to protect us, we want to be the support.
VIOLA, 2024 CAMPAIGN.
Casta Diva developed an awareness campaign for VIOLA, an app dedicated to combating gender-based violence in public spaces, offering a 24/7 video call escort service.
Throughout the year, VIOLA conducted a survey that collected extensive data on women who have experienced violence and harassment in public places.
On November 25, 2024, these testimonies were shared at the actual locations where the incidents of violence or harassment took place.
The message was clear: Violence is a daily reality. And if society doesn’t act, we must find ways to protect ourselves.
