Casta Diva Group shortlisted six times at
European Best Event Awards

September 13th, 2016

Following Silver and Bronze Lions at the 2016 Cannes Lions International Festival of Creativity, Casta Diva Group is back in the international spotlight with as many as six entries in the EuBEA shortlist.

This makes them the Italian company with the highest number of opportunities to win one of the competition’s coveted awards.

The protagonists of this success are “One smile is enough to change our world” and “Flights”.
“One smile is enough to change our world”, shortlisted in the categories ‘Non-Profit/Social Service’ and ‘Use of Web and Social Media’, was produced by Dinamo Istanbul (the Turkish branch of Casta Diva Group) for EÇADEM. The aim of the production was to change the way people view and interact with disabled children and young people, and to promote the Support Centre for Disabled Children (EÇADEM).

The objectives were reached in just a few days: more than 8.5 million views on Facebook, 215,000 shares, EÇADEM volunteers rose by 150% and visits to their website by 1600%, all for an extraordinarily contained outlay, due in part to the unpaid contribution of the Casta Diva Group team.

“Flights”, shortlisted in the categories B2C, Educational/Training, Low Budget, Use of Web and Social Media, was produced by Casta Diva Buenos Aires for El Cronista Comercial (Argentina’s economic newspaper of record), with the aim of making the economy come alive to people who lack expertise in the subject.

Fans of the newspaper’s Facebook page were invited to an airfield just outside Buenos Aires, where they boarded acrobatic display aircraft, which at 5,000 metres made them physically feel the peaks and troughs of the stock market through nosedives and steep ascents, a metaphor for financial indicators. The event was designed to represent the fluctuations in share values and interest and exchange rates, and contributed to make comprehensible to the ‘newbies’ present the unfolding of the 2001 Argentine financial crisis, the Greek default and the bursting of the dotcom bubble.

“One smile is enough to change our world” can be seen at the following link: https://vimeo.com/166778679
“Flights” can be viewed at: https://vimeo.com/171733382