Casta Diva Group wipes the board
at EuBEA 2015
November 11, 2015
The awards in the categories of Best Hybrid Event and Best Integrated Event, mention for Best Creativity and Best Effectiveness, the Press Award and the special Best Low Budget Event prize all definitively place ‘Hearing Hands’ amongst the best campaigns in the history of communication.
This masterpiece, coordinated by Dinamo Istanbul (part of the Casta Diva Group) for Samsung Turkey (agency, Leo Burnett Istanbul) has brought Casta Diva Group’s tally of awards to eighteen national and international prizes so far in 2015, and has led to Samsung Turkey receiving the Best Event Company award at EuBEA.
“Even while we were making it we knew immediately that we had something in our hands which people would talk about for a long time,” say Andrea De Micheli and Luca Oddo, CEO and President respectively of Casta Diva Group. “Social media confirmed our feelings with 232 million tweets, 17 million clicks on Facebook and 32 million views on YouTube in just the first few weeks. All the world’s press took up the story and the result was earned media to the value of €3.2 million, on an outlay of less than €100,000 for the entire production. And it even opened a debate in the Turkish parliament about the rights of the hearing-impaired and of disabled people in general.”
During the course of 2015, ‘Hearing Hands’ has allowed Casta Diva Group to win, besides the EuBEA awards, twelve prestigious international awards: two bronzes (PR and Promo/Activation) at the Cannes Lions International Festival of Creativity, the Grand Prix and One Step Ahead at the 28th International Grand Prix Advertising Strategies and a silver as Best Holistic Campaign at the NCAwards. These are in addition to the prizes received at the BEA BEST EVENT AWARDS: Best Hybrid Event, the special prize for Low Budget Event, a special mention for Best Effectiveness, three bronzes in the categories of Best Btc Event, Best Integrated Event, Best Product/Service Launch and Second Prize overall as Best Event.
