Started in the advertising business at Ogilvy & Mather in Milan first as copywriter, later as producer. Five years in agency, fifteen in production company before establishing Casta Diva Pictures. Vast experience with international clients and film directors from all over the world. Since 2005 he’s partner to Andrea De Micheli in Casta Diva Pictures. Luca and Andrea are the authors of the book La fabbrica degli spot , published in 2007 by editor Fausto Lupetti.